What to Send a Content Partner Before the First Month

A clear source brief helps a small content team write accurately and keep a monthly batch moving.

Send the source plan

• Public website and a short description of the organization.
• Primary audience, current offer, and the action you want readers to take.
• One campaign goal and target month.
• Approved facts, dates, prices, service limits, and claims to avoid.

Choose the channels

Name up to two existing social platforms and the email system you already use. Confirm who owns access, who approves drafts, and whether scheduling or publishing is allowed.

Share usable assets

Provide approved logos, photos, brand colors, links, and accessibility preferences. Do not send sensitive personal or client information in an initial inquiry.

Set the review path

Choose one person to approve facts and one consolidated revision per monthly batch. Keep a short list of unresolved inputs; a responsible partner will flag them instead of inventing an answer.

The Elaren content marketing service includes topic and intent research, basic on-page SEO for the selected pages, and a concise monthly performance review. See the fictional Northside Arts Workshop campaign example for one source plan adapted into landing-page, email, and social copy.