Local SEO Care
Local SEO Care That Turns Search Into Calls
We help home service businesses show up locally and convert that visibility into qualified calls and form submissions — not vanity traffic.
Structured execution. Transparent reporting. No ranking guarantees — just measurable work.
What this service is built to do
If your business depends on local customers, your website and Google Business Profile should work together to generate steady lead flow.
Local visibility
Show up in the markets you actually serve — Google Maps, local pack, organic.
Better conversion
Turn page views into calls and form submissions on key landing pages.
Cleaner local signals
Citations, content relevance, and review flow that reinforce your authority.
Measurable KPI trends
Track qualified calls, form leads, and GBP actions month over month.
Who this is for
Built for local service businesses ready for structured, ongoing execution.
Best fit
- • Home service businesses (cleaning, landscaping, painting, handyman, etc.)
- • 1–3 locations
- • Existing website + Google Business Profile
- • Owners who want structured, ongoing execution
Not a fit
- • "Rank me by next week" expectations
- • National SEO campaigns
- • Teams unwilling to provide required access or assets
How engagement works
Two phases: build the foundation, then grow.
Every engagement starts with a Setup Sprint before monthly care begins.
Setup Sprint (required)
Local SEO Foundation
We lay the groundwork before monthly care begins.
2–6 weeks depending on scope
- Google Business Profile audit + optimization
- Local keyword map
- Tracking baseline (calls, forms, key events)
- On-site implementation (1 page refresh included)
- Citation cleanup (up to 25 updates)
Monthly Local SEO Care
Choose the level that matches your growth goals.
Tier A
Maintenance
Keep your local SEO foundation healthy.
- GBP updates + hygiene
- Citation monitoring
- 1 minor on-page refresh/mo
- Monthly async report + next actions
Tier B
Growth
Expand visibility and convert more leads.
- Everything in Maintenance
- 1 new local page + 1 refresh/mo
- Review/reputation workflow
- CTA/form conversion tune-ups
- Quarterly competitor snapshot
Tier C
Authority
Dominate your local market.
- Everything in Growth
- 2 new local pages + 2 refreshes/mo
- Higher-frequency GBP optimization
- Monthly call/script conversion tuning session
Three-month minimum on monthly care. The setup sprint is required and billed once. We'll recommend the right tier during your fit call.
What we measure
We report outcomes tied to business impact.
Primary KPIs
- Qualified calls
- Qualified form leads
- Conversion rate on key pages
- GBP actions (calls, website clicks, directions)
Supporting indicators
- Local keyword movement
- Review velocity and average rating
Scope clarity
So projects stay clean.
Clear definitions keep work on track and expectations aligned.
- Refresh
- Existing page only — up to ~400 words edited, on-page updates + internal links + metadata check.
- New local page
- Net-new strategy + copy + on-page SEO + internal links + publish QA.
- Citation cleanup
- Setup sprint includes up to 25 updates.
- Revisions
- Up to 2 rounds per deliverable.
- Out-of-scope work
- Handled via change order or ad-hoc billing.
FAQ
Common questions
Straightforward answers. No fine print.
How long before I see results?
Local SEO compounds over time. Most clients see measurable movement in GBP actions and local keyword positions within 60–90 days of setup completion. Consistent monthly care accelerates the curve.
Do I need to already have a website?
Yes. This service optimizes an existing website and Google Business Profile. If you need a site built first, see our web design services — we can bundle both.
What access do you need from me?
Google Business Profile ownership or manager access, Google Analytics and Search Console access, and website CMS access. We'll walk you through it during onboarding.
Can I switch tiers later?
Yes. You can move up or down between monthly tiers at any time. Most clients start with Maintenance or Growth and adjust based on results and growth goals.
Do you guarantee rankings?
No. Nobody can honestly guarantee specific rankings. What we guarantee is clear scope, consistent execution, and transparent reporting tied to business outcomes — not vanity metrics.
What's the minimum commitment?
The setup sprint is required and billed once. Monthly care has a three-month minimum to allow enough time for local SEO signals to compound. After that, month-to-month.
Ready to turn local search into qualified leads?
Book a Local SEO Fit Call and we'll map the right setup + monthly tier for your market.